February 01, 2018 Practice Management

Overcoming Marketing Challenges for Solos and Small Firms

By Terrie S. Wheeler

As you know, marketing is an integral element of a law firm’s success. From branding to networking, your marketing efforts have a direct impact on your bottom line—especially for small and solo practices. A new study from Thompson Reuters reports that sole practitioners and small firms face extra challenges when it comes to profitable marketing, which won’t come as a surprise to these attorneys. You didn’t seek out a solo or small practice because it was going to be easy. This article will explore findings released in mid-January 2018 by Thompson Reuters’ in its 2017 State of U.S. Small Law Firms (PDF, registration required; the survey is accurate within +/- 4 percent).

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