February 01, 2018 Practice Management

Leveraging Expertise Areas for Media Coverage

By Casey Whittington

If a tree falls in a forest with no one around, did it make a sound? The same question applies to leveraging expertise for all kinds of businesses, especially law firms. If you have the best family law attorney in the world working at your practice and no one knows it, does it really matter? Getting the word out about your firm’s knowledge and expertise is critical to growth, as it allows a larger reach than word of mouth and client referrals combined.

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