December 18, 2018 Practice Management

The Best Marketing Strategies for Small Firms and Solos in 2019

By Terrie S. Wheeler

With 2019 looming large on the horizon, you are likely thinking about how to garner the motivation and focus to generate high-quality clients and referral sources next year. In addition to spending time with friends and family, many of my clients like to take the last couple of weeks in December to reflect on what went well last year, what didn’t go well, and, overall, to refine their goals for next year. I know. It would be nice to have an army of marketing people like your big-law colleagues to help you create a solid marketing plan for next year. Just remember: You are a brave soul who has chosen the life of an entrepreneurial lawyer over life in a big law firm (or working for the government or as an in-house lawyer). As we begin planning for 2019, let’s step back and look at what motivates lawyers to practice alone or in a small firm.

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