August 01, 2018 Practice Management

12 Marketing Myths about Law Firms: Proven or Busted?

By Terrie S. Wheeler

Many lawyers hold onto beliefs that impede them from reaching their marketing goals. The practice of winning and retaining clients has changed significantly over the years, yet many of the marketing principles that lawyers still believe simply don’t hold true anymore. For this article, I thought it would be fun to look at marketing a little differently and to candidly prove or bust some of the most common marketing myths I have heard from lawyers I work with.

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