October 01, 2017

The Lawyer’s Guide to Profitable Direct Marketing Campaigns

Cynthia Sharp

Attorneys who wish to improve cash flow should consider adding a direct marketing component to their firm’s business development plan. Direct marketing allows you to communicate your message straight to the client or potential client, and measuring return on investment (ROI) is fairly simple.

Direct marketing campaigns can take many forms. Two that have proved financially productive for many private practitioners are “immediate need campaigns” and “drip campaigns.”


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