November 17, 2017

How to Create Your Marketing Plan: Wrap-Up of Our 2017 Series

Terrie S. Wheeler

Terrie S. Wheeler, MBC, is the founder and president of Professional Services Marketing, LLC. She works with lawyers and law firms to help create low-cost, high-impact marketing plans and to provide the motivation and support necessary to achieve results. She serves as vice chair of the Minnesota Lawyers Professional Responsibility Board and teaches marketing and client service at two local law schools. You can reach her at 651/295-5544 or Visit our website for readers of the ABA’s GPSolo eReport or our company website at


When I was asked to write an article series for the ABA’s GPSolo eReport in 2017, I was thrilled for the opportunity to share ethical and effective marketing strategies by first laying out an An Eight-Step Approach to Your Success, then throughout the year, offering helpful and pragmatic implementation ideas under the Four Pillars of Marketing: Retaining and Growing Relationships, Developing New Business, Increasing Your Name Recognition, and Pursuing Targeted Communications. We even created a website just for readers of the GPSolo eReport. By visiting this site you not only can read all the articles I wrote in 2017, but you also can access free supporting materials I developed for each article, including tip sheets, checklists, templates, webinars, and other tools to help you maximize your success.


The most recent article was an interview on The Evolution of Marketing for Solos and Small Firms: Where We Go from Here. I look forward to writing again for the eReport in 2018 and welcome your ideas on topics you would like me to write about. Please send your ideas—or struggles or questions—to

Attend a Free Webinar

Get a head start on your 2018 Marketing Plan! I would like to invite you to attend my free webinar on How to Develop Your 2018 Marketing Plan. The webinar is on Thursday, December 7, 2017, at 11:00 am CST. I hope you will register today and attend. You will also receive a free marketing template so you can roll up your sleeves and get started on your 2018 marketing plan right after the webinar.




I look forward to engaging with all of you once again in the new year!


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Terrie S. Wheeler