When I was asked to write an article series for the ABA’s GPSolo eReport in 2017, I was thrilled for the opportunity to share ethical and effective marketing strategies by first laying out an An Eight-Step Approach to Your Success, then throughout the year, offering helpful and pragmatic implementation ideas under the Four Pillars of Marketing: Retaining and Growing Relationships, Developing New Business, Increasing Your Name Recognition, and Pursuing Targeted Communications. We even created a website just for readers of the GPSolo eReport. By visiting this site you not only can read all the articles I wrote in 2017, but you also can access free supporting materials I developed for each article, including tip sheets, checklists, templates, webinars, and other tools to help you maximize your success.
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