Reprinted with permission from the March 2017 issue of Marketing the Law Firm. © 2017 ALM Media Properties, LLC. Further duplication without permission is prohibited. All rights reserved.
While most legal marketing professionals are convinced that content marketing is an essential element of a comprehensive business development plan, they often have difficulty motivating attorneys to participate fully. In my recent article “Thought Leadership Initiative: A Road Map for Law Firms,” published in the March 2016 issue of Marketing the Law Firm, I outlined steps that can be taken to begin or revitalize a law firm’s content marketing program.