May 01, 2017

Crises Small Firms May Face: Charting a Communications Route for Reputation Management

Michelle Irwin

This is the second in a series of three articles on crisis communications for small firms and sole practitioners.




Crisis communications is a core element of any comprehensive marketing and communications plan. How well firms prepare prior to a crisis will have a significant impact on how the firm is viewed and trusted after a crisis event. Pre-planning communications strategies for the various crises a firm may face is the right step toward positive brand reputation.

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