February 01, 2017

How to Create Your 2017 Marketing Plan—Pillar I: Retain and Grow Relationships with Clients and Referral Services

Terrie S. Wheeler

I hope you enjoyed my December article on How to Develop Your 2017 Marketing Plan. If you missed it, you can read it on the marketing website we developed JUST for readers of the ABA’s GPSolo e-Report. The website provides access to free marketing tools, tip sheets, templates, links to related articles, and access to free marketing “how to” webinars.

Key Takeaway: Visit our GPSolo eReport Marketing Resources Page for this article.


The Four Pillars of Marketing for Lawyers

As you might recall from the last article, the Four Pillars of Marketing should guide and direct every lawyer’s marketing efforts. As a refresher, the Four Pillars of Marketing include:

I. Retain and grow relationships with existing clients and contacts.

II. Develop new business.

III. Increase your name recognition and awareness.

IV. Pursue only targeted and Effective Communications.

This article focuses exclusively on Pillar I and will discuss how best to leverage and expand your current clients, contacts, and referral sources. So let’s get started!

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