August 01, 2017

How to Create “Evergreen” Legal Blog Posts

Brian Iton

By far the hardest aspect of blogging is coming up with fresh, new ideas to write about on a consistent basis. When you write about a legal topic that is trending in the news, it only has currency, and drives traffic, as long as the topic is being discussed. Once the media and social media attention has shifted, the hot topic and your related blog posts become dated, and your blog traffic will decrease. To counter the boom-and-bust cycle that attaches to blogging about trending legal topics, a blogging lawyer should consider writing about evergreen legal topics.

 

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