April 01, 2017

Solo Pilot: Product Review: The 12 Week Year

Aastha Madaan

A few months ago I was telling a friend that while I was happy with the way my practice is progressing, I kept thinking of marketing and business development ideas but was unable to find a way to implement them. Solo practitioners wear so many hats on a daily basis, from human resources to social media manager to bookkeeper, in addition to lawyering. The result is that ideas we have for growth and milestones we want to set for ourselves get lost in the fog of day-to-day tasks and urgent e-mails.


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