September 01, 2016

TAPAs: Ethics and Lawyer Advertising

Jeffrey Allen and Ashley Hallene


Figure 1—Image courtesy of


Lawyer advertising rules vary from state to state, but are largely shaped by ABA Model Rule 7.1 Communications Concerning a Lawyer’s Services, which reads:

A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.

With new social media avenues cropping up every year, it’s a good idea to stay abreast of what is out there and how you may, or may not, use it. For instance, one means of advertising that has developed over the last few years is LinkedIn with its Skills and Recommendations sections. According to LinkedIn, skill endorsements are a way of building your brand and capturing the attention of people in your network.

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