Reprinted from David Temporal, Building a Powerful Advantage Through an Industry-Sector Focus, Law Practice Today: The Global Practice Issue, April 2014. © 2014 American Bar Association. Reprinted with permission.
An attorney’s business clients exist in an industry or a number of industries, and operate within a geography or a number of geographies, never in a practice area. Yet, attorneys have traditionally favoured taking a practice-centric perspective to the world. This practice-centric perspective is, by necessity, changing among many law firms. This article explores why this is happening, the implications and what are some for the key factors for success if a firm is to realise the full benefits of such a shift.