Most of us have practiced in a landscape where we have been exposed to legal ads on a regular basis. After all, almost 40 years have passed since an attorney’s right to advertise was upheld by the U.S. Supreme Court. Because this right to commercial free speech is subject to regulation by ethics authorities in each jurisdiction, many attorneys are reluctant to market themselves for fear of running afoul of the rules. This conservative approach naturally extends to the wild world of social media.
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