May 01, 2015

Using Copywriting Techniques to Write More Persuasive Appellate Briefs

Lisa Solomon

What Is Copywriting, and Why Should Lawyers Care?

Copywriting involves strategically writing to promote a person, product, business, opinion, or idea with the ultimate intention of persuading the reader to take some form of action. Lawyers also write to persuade the reader (the court) to take a specific action (rule in favor of the lawyer’s client). Because copywriters and lawyers share the same ultimate goal, studying techniques that have proved effective in the copywriting context can help lawyers write more persuasive briefs.

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