June 01, 2015

Leverage Your Professional Brand Online

Cynthia Sharp

To be competitive, lawyers must develop personal brands and professional connections both offline through face-to-face networking and online through social media.

—Daniel J. Linna Jr., Assistant Dean of Career Development at MSU Law

If you were exposed to marketing and business development concepts during the course of your law school education, you are undoubtedly in the minority. However, if law schools continue to hire professors like Daniel Linna (quoted above), future generations of lawyers will enter the profession armed with a practical set of business development skills, unlike their predecessors.

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