August 01, 2015

Drawing Customers Off the Electronic Superhighway to Your Law Practice

Dan Lear

An old US Highway ran through the middle of a small town a half an hour’s drive from Salt Lake City, Utah, where I grew up. The highway was lined with at least a half dozen country drive-ins with bright blinking signs and billboards. But when my high school friends and I drove down the it, we sought and saw only Pace’s Dairy-Ann. We were driven, drawn in by Pace’s Rainbows, a marvelous combination of a Slushee and Pace’s wonderful soft-serve vanilla ice cream, and by their Astro Bars, outstanding dry-ice frozen ice cream bars with a deliciously unique taste.

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