“Lawyers used to think about other lawyers being their competition. They are now competing with all kinds of other service providers. We have a range of new competitors that we never had before. This is putting increasing pressure on law firms.”
—Professor David B. Wilkins, Professor of Law, Harvard Law School, Opening Keynote at Legal Marketing Association (LMA) International Conference (2013)
Understanding how legal plans work and why they’re attractive to consumers can help attorneys take advantage of this growing opportunity.When today’s consumers have legal issues, they have more options than ever to get legal help. Many are increasingly looking to legal plans. This is good news for attorneys because legal plans can be an effective way to match clients who are looking for legal assistance with attorneys who need business. Attorneys can use legal plans to gain referrals, simplify payments, and reach clients who are better prepared.