May 01, 2014

To Groupon or Not to Groupon: For Lawyers, It’s Best Not

Megan Zavieh

Most of us have used a Groupon-type site to obtain a discount on restaurants, car washes, children’s parties, or some other product or service. As consumers, we appreciate the deals the sites provide, and as lawyers marketing our services to the general public, we see the great marketing exposure of these sites. The potential to convert discounted service clients to longer-term engagements and referral sources is phenomenal.

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