Big Data Can Lead to Big Problems in Cybersecurity
The term cybersecurity is often considered a concept relevant to governments and hackers. As such, typical business law practitioner may not think about addressing cybersecurity issues with a client. Recent trends in business intelligence have changed this. Today, it’s not only about whether a server will be hacked, it’s about the types and amounts of data that are being collected. Applications and websites now collect everything from browsing habits to customer interests to locations. When this information can be combined to distinguish a person’s identity, it becomes PII (personally identifiable information.) And collecting PII can result in big damages. In fact, the damages awarded to date for the big data PII claims overwhelmingly outweigh all damages from merely being hacked. It is now a major area of concern for businesses and the attorneys who counsel them.