August 01, 2014

The Virtual Truth: Two Tips for Working Effectively with Clients in a Virtual Environment

Stacey L. Romberg
  • How can a virtual law firm best address initial client perceptions?
  • How should in-person client meetings be handled?

Clients generally assume that an attorney practices from a brick-and-mortar office. In all likelihood, an attorney practicing virtually will seem radically different to clients due to their past experience with attorneys, as well as their preconceived images of law firms based on what they have seen on television and in the movies. In contemplating how to set up your virtual practice, consider how you might effectively communicate to your clients that you work virtually, and arrange your in-person meetings in such a way that your clients will be delighted and impressed with your innovative business model, rather than confused.

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