- Adopt a regular process of encouraging your clients to leave reviews, either directly to Google Places or to a third-party site.
- If you have a wide-ranging practice, limit your categorization to your top three to five areas.
There’s little question that being easily found via the Internet is important for solos, particularly those practicing in highly consumer-facing areas like criminal defense, family law, and bankruptcy. And when it comes to Internet searches, Google reigns supreme, commanding two-thirds of the search market. Although building out a website and related online presences is critical to being found online, Google also offers a sweet little gift to your practice: a free Google Places profile. What’s Google Places? It’s the series of listings (typically 3 or 7) that appear at or near the top of the page when users search for local business related terms like “Chicago plumber” or “Miami DUI lawyer.”