A typical consumer in need hears positive remarks of a product and, perhaps with some hesitation, she tries it. If the product performs as suggested and as desired, that will likely be the product she uses for years to come. She may never know or care how the product does what it does, nor should she. Of course, it is of far greater importance to know a product works than to know why it works. After all, one certainly does not have to be an expert on, say, weed killer in order to have cause to use one. The ordinary consumer simply pays money, uses the product, and trusts that it will resolve her issue so that she may move on with her business.
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