February 18, 2020 Feature

Podcasting: Be Heard in the Legal Marketplace

Kevin Pratt

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Leverage yourself in the podcast market.

Leverage yourself in the podcast market.

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The value of podcasting is still underutilized, underappreciated, and, therefore, underleveraged in the legal industry. Its value lies as a multifaceted tool to consume content and a flexible medium to create multiple sources of content that can be repurposed on a variety of platforms. To better understand this thesis, a tour of the general podcast marketplace is warranted. Suffice to say, what may have been a “cute and fun” industry two years ago—a convenient storytelling diversion to understand how a Baltimore homicide investigation was handled (read: Serial)—has now become a go-to educational medium in the professional services industry. Below is a quick snapshot of the marketplace.

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