February 18, 2020 Feature

Podcasting: Be Heard in the Legal Marketplace

Kevin Pratt

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Leverage yourself in the podcast market.

Leverage yourself in the podcast market.


The value of podcasting is still underutilized, underappreciated, and, therefore, underleveraged in the legal industry. Its value lies as a multifaceted tool to consume content and a flexible medium to create multiple sources of content that can be repurposed on a variety of platforms. To better understand this thesis, a tour of the general podcast marketplace is warranted. Suffice to say, what may have been a “cute and fun” industry two years ago—a convenient storytelling diversion to understand how a Baltimore homicide investigation was handled (read: Serial)—has now become a go-to educational medium in the professional services industry. Below is a quick snapshot of the marketplace.

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