How to Use Online Reviews and Schema to Develop New Business

Jeff Lantz

Online reviews now permeate the web, as they are featured prominently on the websites of leading online e-tailers (such as Amazon), brick-and-mortar companies (such as Best Buy and Target), search engines (such as Google), and review companies (such as Yelp). Online reviews are both highly used and highly influential in the purchasing decision for both products and services by consumers of nearly all ages.

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