GPSolo | The Social Media Strategist

Hello, World: The Case for Social Media

By Jordan L. Couch

Japanese poet Matsuo Basho once wrote “Do not seek to follow in the footsteps of the wise; seek what they sought.” I’ve been thinking a lot about that as I prepare to take over for the phenomenal work Cynthia Sharp has done with this column. Filling her shoes would be a task best left to Icarus. What I can do and hope to do over the coming years is continue the work she began: offering cutting-edge tips on how lawyers can effectively leverage social media and embolden more lawyers to join in on the fun. I’ll start with the latter.

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