Feature

What Lawyers Can Learn from Ratings and Reviews

Ann Cosimano

Are online ratings and reviews really necessary for attorneys? Imagine this scenario: A woman needs a divorce attorney. After asking her friends for recommendations, she pulls out her tablet and does an Internet search for two of the attorney names she received. The first attorney has a professional website for the firm, but the review sites that appear in the search don’t show anything. The second attorney has a website, plus several Google reviews and a page with reviews on Avvo. The reviews are mostly positive, but there are a few critical comments sprinkled throughout by past clients.

Nearly 75 percent of the attorneys ARAG surveyed were supportive of making ratings and reviews available for potential clients to see.

Nearly 75 percent of the attorneys ARAG surveyed were supportive of making ratings and reviews available for potential clients to see.

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