Searching for additional resources in the art of persuasion? Take a look at the ABA publications below and check out the helpful links to website resources hosted by the GPSolo Division and the ABA. To order any of the products listed below, call the ABA Service Center at 800/285-2221 or visit our website at shopaba.org.
Advocacy Words: A Thesaurus, Expanded Third Edition
By William Drennan (ABA Solo, Small Firm and General Practice Division; 2013; 5150460; $29.95; GPSolo member price $22.95)
For the attorney arguing a case or preparing a brief, for the jurist writing an opinion, and even for the law student, words are the ammunition needed to make the point. This book should be every lawyer’s companion for painting the right verbal picture.
From the Trenches: Strategies and Tips From 21 of the Nation’s Top Trial Lawyers
By John S. Worden (ABA Solo, Small Firm and General Practice Division; 2015; 5150477; $109.95; ABA member price $94.95; GPSolo member price $87.95)
Bringing together legal strategy, psychology, and persuasion theory, this book offers a fresh approach to trial preparation, one that focuses on how jurors learn, think, and deliberate.
How to Capture and Keep Clients: Marketing Strategies for Lawyers, Second Edition
Edited by jennifer j. rose (ABA Solo, Small Firm and General Practice Division; 2015; 5150482; $79.95; GPSolo member price $67.95)
In this new second edition, the best and most innovative solos and small firm lawyers offer their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.
Images with Impact: Design and Use of Winning Trial Visuals
By Kerri L. Ruttenberg (ABA Solo, Small Firm and General Practice Division; 2017; 5150494; $129.95; GPSolo member price $103.95)
Packed with hundreds of full-color images from prominent graphic desigers, this book will help you turn key themes into visual images the viewer will understand, believe, and remember.
Lay Words for Lawyers, Expanded Second Edition
By William Drennan (ABA Solo, Small Firm and General Practice Division; 2014; 5150475; $34.95; ABA member price $29.95; GPSolo member price $27.95)
A must-have for lawyers as well as wordsmiths, this book provides verbal “ammunition” for the legal practitioner. This is your resource for analogies and key words to advance your case and communicate with clients.
Letters for Lawyers: Essential Communications for Clients, Prospects, and Others, Second Edition
By Thomas E. Kane (ABA Solo, Small Firm and General Practice Division; 2004; 5150290; $40; GPSolo member price $32.50)
Quality letters to effectively communicate with your clients can be found in this book. Save valuable time and maintain solid client relationships with modifiable forms available on the companion CD.
Mastering the Art of Depositions
By Sawnie A. McEntire (ABA Solo, Small Firm and General Practice Division; 2016; 5150489; $64.95; GPSolo member price $51.95)
This book provides practical advice on how to take and use depositions for maximum advantage, including techniques that can be used by lawyers on both sides of the bar when deposing hostile or adverse witnesses, expert witnesses, and lay witnesses.
Mastering Voir Dire and Jury Selection: Gain an Edge in Questioning and Selecting Your Jury, Fourth Edition
By Jeffrey T. Frederick (ABA Solo, Small Firm and General Practice Division; 2018; 5150501; $159.95; GPSolo member price $127.95)
This is a valuable guide to help understand effective voir dire and jury selection strategies, and then to adapt these strategies to the unique circumstances faced in trial jurisdictions.
Smart Marketing for the Small Firm Lawyer
By Kenneth Vercammen (ABA Solo, Small Firm and General Practice Division; 2014; 5150468; $59.95; ABA member price $53.95; GPSolo member price $45.95)
This book thoroughly explores today’s marketing landscape and outlines its many facets for you in concise and easy-to-understand terms.
Technology Tips for Lawyers and Other Business Professionals
By Jeffrey Allen and Ashley Hallene (ABA Solo, Small Firm and General Practice Division; 2016; 5150487; $59.95; ABA member price $53.95; GPSolo member price $47.95)
This book provides short tips on a wide range of tech issues. The tips emanate from GPSolo programs and are designed to help both the seasoned tech person as well as the novice.
Being Heard: Presentation Skills for Attorneys
By Faith Pincus (ABA Book Publishing; 2018; 1620763; $39.95; ABA member price $31.95)
A quick and easy read, this book provides you with basic and advanced techniques and insider knowledge that you need to improve your presentations, whether in or out of court. It consolidates the most helpful and effective tips of the trade so you and your staff can become better public speakers.
Creating Winning Trial Strategies and Graphics, Second Edition
By G. Christopher Ritter (ABA Tort Trial and Insurance Practice Section; 2015; 5190522; $199.95)
This easy-to-read guide takes you step-by-step through the graphics process, with insights on how to simplify your case by filtering out what is distracting or unimportant.
Demonstratives: Definitive Treatise on Visual Persuasion
By Daniel J. Bender, R. Jason Fowler, and Pierre E. Kressmann (ABA Section of Litigation; 2017; 5310458; $89.95; ABA member price $71.95)
Written by experienced litigators, trial consultants, and graphic designers, this book guides lawyers and consultants through the process of creating and using persuasive visuals, and it includes more than 300 color images as examples.
Lawyers, Liars, and the Art of Storytelling
By Jonathan Shapiro (ABA Book Publishing; 2016; 1620633PAP; $19.99; ABA member price $15.99)
This book demonstrates how to convey legal information in a cogent, persuasive way to the client who needs the help, to opposing counsel, and to the decision maker who has to make the final call. In doing so, it utilizes portions of famous real-life court transcripts and television scripts.
Patently Persuasive: Strategies for Influencing Judge and Jury
By Karen Lisko and Kevin Boully (ABA Section of Intellectual Property Law; 2013; 5370206; $129.95)
This book focuses on methods to improve outcomes through effective persuasion and provides strategies based on extensive mock trials and data, plus practice tips and sample questions.
Persuasion: The Litigator’s Art
By Michael E. Tigar (ABA Section of Litigation; 1999; 5310269; $110)
This guide conveys the author’s 30-plus years of experience as a litigator by taking the reader through the process of building a case and refining the presentation—including critical keys to persuading jurors and judges.
Reinventing Witness Preparation: Unlocking the Secrets to Testimonial Success
By Kenneth R. Berman (ABA Section of Litigation; 2018; 5310461; $64.95; ABA member price $51.96)
This book introduces a new and enlightened approach to witness preparation: that witnesses need to give answers that actually help their cases, and the best time to give the best answer is when the question is first asked.
The Science of Persuasion: A Litigator’s Guide to Juror Decision-Making, Second Edition
By Brad Bradshaw (ABA Book Publishing; 2014; 1620612; $99.95; ABA member price $84.95)
This book is for law students, experienced litigators, and everyone in between who needs to understand the most effective ways to convince a jury; it includes extensive sample voir dire questions, opening and closing statements, and fact patterns.
The 12 Secrets of Persuasive Argument
By Ronald Waicukauski, Paul Mark Sandler, and JoAnne Epps (ABA Book Publishing; 2009; 1620408; $49.95; ABA member price $42.95)
Make the most persuasive argument possible and maximize success before a judge or jury, in mediation or arbitration, and anywhere else. These 12 secrets can be the key to successful argument.
GPSolo Division Links
"Litigation," GPSolo magazine, September/October 2014: tinyurl.com/yc334b46