When Your Brand Needs a Hand: Marketing Tips from a Trademark Attorney

By Sonia Lakhany

Business development. Marketing. Branding. Logo. Website. Mention any of these words to any entrepreneur, much less an attorney about to start a law practice, and they’re guaranteed to conjure up at least some level of dread and groaning. As a trademark attorney who focuses exclusively on counseling business owners on protecting their business names and logos, I’ve seen my fair share of branding successes and failures over the years. I also teach a course that I developed for attorneys called Rainmaking 2.0 (based on the idea that 1.0-level effort yields 1.0-revenue, so it’s time for 2.0-level training on these topics), so I’ve really seen things up close and personal.

When your brand needs a hand

When your brand needs a hand

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