Leaving the protective cocoon of a larger law firm and starting a new law practice may be an act of courage or recognition of a new reality. It brings with it the opportunity to reflect on what you would most like to do and what you do best. It gives you an opportunity to marshal your skills and come up with a business plan that involves marketing, capital investment, and intellectual investment. This is the time to define a set of “products” that you can deliver cost-effectively and profitably. This may be the best decision of your life, whether you made the decision or someone else made it for you.
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