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LAW PRACTICE MANAGEMENT: Marketing Real Lawyers in the Age of Artificial Intelligence

Marc Lauritsen

If you’re not sick of hearing about “robot lawyers,” you haven’t been paying attention. This past year saw frequent press and social media use of that phrase. It isn’t enough that law-school-educated, bar-admitted professionals have to compete with other humans who proffer documents and offer advice without those qualifications. Now the landscape includes machines with artificial intelligence (AI).

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