Social Media Strategist

THE SOCIAL MEDIA STRATEGIST: Gain a Competitive Advantage by Using Competitive Intelligence

Cynthia Sharp

By now, most lawyers are well aware of the benefits of social media specific to the law practice setting. Trial lawyers capture damaging evidence from Facebook pages. Savvy researchers rely on favorite blogs or podcasts for perspectives and insights on current legal issues. Law firm marketers hope to attract new matters by promoting the brand through one or more social media platforms.

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