September 01, 2016 GPSolo | Feature

Communicate More Often and More Efficiently with Clients Using Automation

Mark Deal

We all have received the phone call from a client who wants to know the status of his case or why we “never” return his calls—then proceeds to rack up five minutes of unbillable time complaining that you are impossible to reach. Your immediate thought might be that automated communications will add to the frustration and increase the distance between you and your clients or, worse, add to your management workload. Why is it so hard to communicate with our clients when we have all of this technology at our fingertips? There is certainly no magic button you can purchase that will make all your client status updates disappear, but there are many options available today that can enhance client communications and free up your time to focus on work product.

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