Searching for additional resources in modern marketing techniques for your practice? Take a look at the ABA publications below and check out the helpful links to website resources hosted by the GPSolo Division and the ABA. To order any of the products listed below, call the ABA Service Center at 800/285-2221 or visit our website at shopaba.org.
By Edward Poll (ABA Solo, Small Firm and General Practice Division; 2014; 5150466; $149.95; GPSolo member price $135.95)
This updated third edition outlines the fundamentals of running a successful law firm in practical, clear, and concise terms, simplifying the mystical process of operating a law practice so that anyone can be more effective with his or her clients and become more profitable.
Edited by jennifer j. rose (ABA Solo, Small Firm and General Practice Division; 2015; 5150482; $79.95; GPSolo member price $67.95)
In this new second edition, the best and most innovative solo and small firm lawyers offer their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.
By Ann M. Guinn (ABA Solo, Small Firm and General Practice Division; 2010; 5150441; $125; GPSolo member price $99.95)
This book helps you master the key elements of running a small firm, from finance, to marketing, to anticipating clients’ needs—all while practicing law at the same time.
By Frank T. Lockwood (ABA Solo, Small Firm and General Practice Division; 2013; 5150462; $79.95; GPSolo member price $65.95)
Stop avoiding the administrative part of the profession and start planning your business strategy as you would your case strategy. Revolutionary systems, how to design them, implement them, and stick to them are all outlined in this helpful guide.
By Kenneth Vercammen (ABA Solo, Small Firm and General Practice Division; 2014; 5150468; $59.95; ABA member price $53.95; GPSolo member price $45.95)
This book thoroughly explores today’s marketing landscape and outlines its many facets for you in concise and easy-to-understand terms.
By Jeffrey Allen and Ashley Hallene (ABA Solo, Small Firm and General Practice Division; 2016; 5150487; $59.95; ABA member price $53.95; GPSolo member price $47.95)
This book provides short tips on a wide range of technology issues. The tips emanate from GPSolo programs and are designed to help both the seasoned tech person as well as the novice.
By David King Keller (ABA Publishing; 2015; 1620677; $99.95; ABA member price $84.95)
This book is a complete encyclopedia of business development training techniques, indispensable advice for law firm management, partners, and associates looking to successfully bring in clients.
By K. William Gibson (ABA Law Practice Division; 2014; 5110760; $99.95)
Revised and updated to meet the needs of today’s legal professionals, this fifth edition is a comprehensive guide to establishing and maintaining a successful solo law practice.
By Jay G. Foonberg (ABA Law Practice Division; 2009; 5110668; $179.95)
Here are time-proven tips and systems for long-range and immediate marketing success. This book is not theoretical. It gives you practical information you can put to use right away.
By Jeff Lantz (ABA Law Practice Division; 2012; 5110734; $79.95)
This book provides step-by-step direction on how to develop a solid brand and website that will attract the clients your firm desires.
By William J. Flannery Jr. (ABA Law Practice Division; 2014; 5110784; $59.95)
This practical guide shares detailed and sensible tactics for winning and retaining long-term, profitable clients in an increasingly competitive and changing legal market.
By Steven J. Shaer (ABA Law Practice Division; 2012; 5110733; $79.95)
This book provides step-by-step guidelines for building relationships with referral sources, getting and managing new referrals, and transforming acquaintances into clients.
By Arthur G. Greene (ABA Law Practice Division; 2011; 5110728; $79.95)
Ensure your firm isn’t leaving dollars on the table. Here are practical tips and step-by-step plans for evaluating, tracking, and ultimately enhancing your firm’s revenue stream.
By Susan R. Sneider (ABA Book Publishing; 2016; 9070004; $39.95; ABA member price $31.95)
This book covers networking from the basics of an “elevator pitch” to the role of networking, internal relations, job searches, and leadership in the profession and in the community.
Marketing Success: How Did She Do That? Women Lawyers Show You How to Move Beyond Tips to Implementation
Edited by Dee A. Schiavelli and Afi S. Johnson-Parris (ABA Law Practice Division; 2015; 5110794; $49.95)
This book collects interviews with the top women rainmakers on how they succeeded using the most current approaches to marketing and business development.
Edited by Katy Goshtasbi (ABA Law Practice Division; 2013; 5110765; $49.95)
Learn how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer in the process.
By Robert N. Kohn and Lawrence M. Kohn (ABA Law Practice Division; 2009; 5110696; $79.95)
This guide proves that selling can be done effectively and comfortably, by motivating you to take action and identify strategies and tasks that you are comfortable doing.
By Henry W. Ewalt and Andrew W. Ewalt (ABA Law Practice Division; 2008; 5110592; $89.95)
This bestseller is for every attorney who has struggled with the love-hate traits inherent in the practice of law. Learn how to better cultivate your existing client relationships without compromising your own interests—and increase your bottom line.
By Sharon D. Nelson, John W. Simek, and Michael C. Maschke (ABA Law Practice Division; 2016; 5110802; $89.95)
This one-of-a-kind annual guide is written to help solo and small firm lawyers find the best technology for their dollar.
By Theda C. Snyder (ABA Law Practice Division; 2010; PC 5110712; $49.95)
This updated collection of easy-to-read, helpful hints and strategies gives you dynamic, creative, and practical ideas that can work for you and your practice.
GPSolo Division Links
Resource page for starting and running a law firm: tinyurl.com/clwojlp
Solo/Small Firm Forms Library: ambar.org/gpsoloforms
Sponsors page: tinyurl.com/7bzft7p
Other Links from the ABA
ABA Law Practice Division: lawpractice.org
ABA Solo and Small Firm Resource Center: ambar.org/soloandsmallfirms