Ready Resources

Ready Resources in 21st Century Marketing

Searching for additional resources in modern marketing techniques for your practice? Take a look at the ABA publications below and check out the helpful links to website resources hosted by the GPSolo Division and the ABA. To order any of the products listed below, call the ABA Service Center at 800/285-2221 or visit our website at

The Business of Law, Third Edition

By Edward Poll (ABA Solo, Small Firm and General Practice Division; 2014; 5150466; $149.95; GPSolo member price $135.95)

This updated third edition outlines the fundamentals of running a successful law firm in practical, clear, and concise terms, simplifying the mystical process of operating a law practice so that anyone can be more effective with his or her clients and become more profitable.

How to Capture and Keep Clients: Marketing Strategies for Lawyers, Second Edition

Edited by jennifer j. rose (ABA Solo, Small Firm and General Practice Division; 2015; 5150482; $79.95; GPSolo member price $67.95)

In this new second edition, the best and most innovative solo and small firm lawyers offer their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.

Minding Your Own Business: The Solo and Small Firm Lawyer’s Guide to a Profitable Practice

By Ann M. Guinn (ABA Solo, Small Firm and General Practice Division; 2010; 5150441; $125; GPSolo member price $99.95)

This book helps you master the key elements of running a small firm, from finance, to marketing, to anticipating clients’ needs—all while practicing law at the same time.

Run Your Firm Like a Business: An Operations Guide for the Solo Practitioner and Small Law Firm

By Frank T. Lockwood (ABA Solo, Small Firm and General Practice Division; 2013; 5150462; $79.95; GPSolo member price $65.95)

Stop avoiding the administrative part of the profession and start planning your business strategy as you would your case strategy. Revolutionary systems, how to design them, implement them, and stick to them are all outlined in this helpful guide.

Smart Marketing for the Small Firm Lawyer

By Kenneth Vercammen (ABA Solo, Small Firm and General Practice Division; 2014; 5150468; $59.95; ABA member price $53.95; GPSolo member price $45.95)

This book thoroughly explores today’s marketing landscape and outlines its many facets for you in concise and easy-to-understand terms.

Technology Tips for Lawyers and Other Business Professionals

By Jeffrey Allen and Ashley Hallene (ABA Solo, Small Firm and General Practice Division; 2016; 5150487; $59.95; ABA member price $53.95; GPSolo member price $47.95)

This book provides short tips on a wide range of technology issues. The tips emanate from GPSolo programs and are designed to help both the seasoned tech person as well as the novice.

Building Rainmakers: The Definitive Guide to Business Development for Lawyers

By David King Keller (ABA Publishing; 2015; 1620677; $99.95; ABA member price $84.95)

This book is a complete encyclopedia of business development training techniques, indispensable advice for law firm management, partners, and associates looking to successfully bring in clients.

Flying Solo: A Survival Guide for the Solo and Small Firm Lawyer, Fifth Edition

By K. William Gibson (ABA Law Practice Division; 2014; 5110760; $99.95)

Revised and updated to meet the needs of today’s legal professionals, this fifth edition is a comprehensive guide to establishing and maintaining a successful solo law practice.

How to Get and Keep Good Clients, Third Edition

By Jay G. Foonberg (ABA Law Practice Division; 2009; 5110668; $179.95)

Here are time-proven tips and systems for long-range and immediate marketing success. This book is not theoretical. It gives you practical information you can put to use right away.

Internet Branding for Lawyers: Building the Client-Centered Website

By Jeff Lantz (ABA Law Practice Division; 2012; 5110734; $79.95)

This book provides step-by-step direction on how to develop a solid brand and website that will attract the clients your firm desires.

The Lawyer’s Field Guide to Effective Business Development, Second Edition

By William J. Flannery Jr. (ABA Law Practice Division; 2014; 5110784; $59.95)

This practical guide shares detailed and sensible tactics for winning and retaining long-term, profitable clients in an increasingly competitive and changing legal market.

The Lawyer’s Guide to Building Your Practice with Referrals

By Steven J. Shaer (ABA Law Practice Division; 2012; 5110733; $79.95)

This book provides step-by-step guidelines for building relationships with referral sources, getting and managing new referrals, and transforming acquaintances into clients.

The Lawyer’s Guide to Increasing Revenue, Second Edition

By Arthur G. Greene (ABA Law Practice Division; 2011; 5110728; $79.95)

Ensure your firm isn’t leaving dollars on the table. Here are practical tips and step-by-step plans for evaluating, tracking, and ultimately enhancing your firm’s revenue stream.

A Lawyer’s Guide to Networking, Second Edition

By Susan R. Sneider (ABA Book Publishing; 2016; 9070004; $39.95; ABA member price $31.95)

This book covers networking from the basics of an “elevator pitch” to the role of networking, internal relations, job searches, and leadership in the profession and in the community.

Marketing Success: How Did She Do That? Women Lawyers Show You How to Move Beyond Tips to Implementation

Edited by Dee A. Schiavelli and Afi S. Johnson-Parris (ABA Law Practice Division; 2015; 5110794; $49.95)

This book collects interviews with the top women rainmakers on how they succeeded using the most current approaches to marketing and business development.

Personal Branding In One Hour for Lawyers

Edited by Katy Goshtasbi (ABA Law Practice Division; 2013; 5110765; $49.95)

Learn how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer in the process.

Selling in Your Comfort Zone: Safe and Effective Strategies for Developing New Business

By Robert N. Kohn and Lawrence M. Kohn (ABA Law Practice Division; 2009; 5110696; $79.95)

This guide proves that selling can be done effectively and comfortably, by motivating you to take action and identify strategies and tasks that you are comfortable doing.

Through the Client’s Eyes: New Approaches to Get Clients to Hire You Again and Again, Third Edition

By Henry W. Ewalt and Andrew W. Ewalt (ABA Law Practice Division; 2008; 5110592; $89.95)

This bestseller is for every attorney who has struggled with the love-hate traits inherent in the practice of law. Learn how to better cultivate your existing client relationships without compromising your own interests—and increase your bottom line.

The 2016 Solo and Small Firm Legal Technology Guide

By Sharon D. Nelson, John W. Simek, and Michael C. Maschke (ABA Law Practice Division; 2016; 5110802; $89.95)

This one-of-a-kind annual guide is written to help solo and small firm lawyers find the best technology for their dollar.

Women Rainmakers’ Best Marketing Tips, Third Edition

By Theda C. Snyder (ABA Law Practice Division; 2010; PC 5110712; $49.95)

This updated collection of easy-to-read, helpful hints and strategies gives you dynamic, creative, and practical ideas that can work for you and your practice.

GPSolo Division Links

“Innovative Marketing Tactics That Really Attract New Clients,” GPSolo May/June 2014.

“Law Practice 2020,” GPSolo magazine, May/June 2014.

Resource page for starting and running a law firm:

Solo/Small Firm Forms Library:

Sponsors page:

Other Links from the ABA

ABA Law Practice Division:

ABA Solo and Small Firm Resource Center: