Best of ABA Sections

Law Practice Management Moving Target: Customizing Your Mobile Digital Marketing

Catherine Sanders Reach

Potential clients are spending increasing amounts of their digital life on mobile devices. Because of the increasing “bring your own device” policies at companies, the CEO of a Fortune 500 company can check Facebook on the same device she receives her daily e-mail business alerts. The lines between personal and professional are completely blurred. Firms need to have a mobile-first strategy for digital marketing and choose how to create content that can then be repurposed and syndicated to the right audiences. Regardless of the firm size or audience, mobile digital marketing is a brave new world, and there are opportunities to learn from each other’s strengths.

Premium Content For:
  • Solo, Small Firm and General Practice Division
Join - Now