When you give an audience a solution to their problem in an engaging way that gives them real-life examples, they will want more. Live speaking events can be an excellent way to develop new business, when they are done well. The audience gets a sample of your work, a feel for your style, and (if you give examples in an ethically appropriate way) evidence of your experience. Whether generating referrals from colleagues or other professionals or directly attracting clients who may be likely to hire you to represent them, the live event allows you to connect with an audience in ways an article or webinar don’t.
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