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Real Property, Trust & Estate Law: Brand: Modern Realty Transfers’ Iconic Dimension

Michael N. Widener

Today, owners and property managers use upscale real property brands for more than just distinguishing the property from neighboring sites. Such a strategy responds to the public mind associating “place” with “character,” transcending architectural qualities. This article addresses how real estate practitioners should engage their clients in recognizing and analyzing intangible assets for acquisition in connection with the transfer of land, especially improved land identified with place via branding.

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