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Attract and Retain Clients Using E-mail Marketing

Elise Holtzman

As a solo or small firm practitioner, one of your primary responsibilities is to attract new clients to your practice. And because it’s easier and less expensive to do work for a client you have already served, it’s also critical that you maintain ongoing relationships with your existing and past clients so that, when the time comes for them to hire a lawyer again, you are the obvious choice. E-mail marketing allows you to do both.

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