Practice Management Branding Essentials for Solos and Small Firms Cynthia Sharp Make sure every communication, written or oral, from your firm implicitly carries its brand message.
Practice Management 2016 Tech Gift Guide Jeffrey Allen, Ashley Hallene These technology-related gifts, ranging in price from less than $20 to more than $1,000, are suitable for almost everyone on your list—friends, family, employees, and even yourself.
Practice Management Attract and Retain Clients Using E-mail Marketing Elise Holtzman Your e-mails must be viewed by recipients as useful, not as in-box clutter.
Practice Management Develop Business Through Live Speaking Engagements Christine M. Meadows To connect with your target audience as a speaker, pick a topic you have a passion about and leave the sales pitch at home.
Practice Management Maintaining Contact with Referral Sources and Clients Anthony J. Colleluori Developing and nurturing good referral sources will help you keep and improve your practice.
Practice Management How Search Engine Optimization Can Bring Clients to Your Website Spencer X. Smith What is SEO, and how can it really help with your business development activities?
Practice Management Marketing: The Senior Perspective Edward Poll Senior lawyers have the advantage of experience and past success when trying to attract and keep clients.
Practice Management How to Avoid Marketing Scams Joseph Dang Website design, SEO, and lead-generation scammers are out there, but you can avoid getting ripped off.
Practice Management Law Practice Management Moving Target: Customizing Your Mobile Digital Marketing Catherine Sanders Reach Law firms need a mobile-first strategy for digital marketing and must choose to create the right content.
Practice Management Dispute Resolution: Mediation and Planning in Advance of Civil Unrest Attorneys’ experience with mediation equips them to play pivotal roles when addressing unresolved divisions in communities.
Practice Management Science and Technology Law: The Internet of Things’ Tsunami of Legal Conundrums David Z. Bodenheimer With zettabytes of data pouring from billions of devices, privacy concerns are pervasive.
Practice Management Real Property, Trust & Estate Law: Brand: Modern Realty Transfers’ Iconic Dimension Michael N. Widener Attorneys should take these steps to transfer the ownership of brand elements associated with real estate being purchased by their clients.
Practice Management Five Things I Wish I Had Known about Marketing Nicole Abboud Patience and consistency are crucial to building a new practice, so eliminate any notions of instant gratification. You’re in it for the long haul.
Practice Management How to Train Your Dragon Jeffrey Allen If you do not go through the process of training your Dragon voice recognition software and correcting its errors, problems will repeat themselves over and over again.
Practice Management Blending a Fitness Routine into a Lawyer’s Schedule American Bar Endowment These exercise and nutrition suggestions will help you avoid saying, “I don’t have time today.”
Practice Management RŌNIN REPORTS: How to Conduct Yourself in Court Benjamin K. Sanchez Your good reputation in and out of the courtroom leads to good results for your clients and professional success for yourself.
Practice Management Ready Resources in 21st Century Marketing Check out these ABA publications and web resources for more information on cutting-edge marketing techniques for your law firm.
Practice Management The Chair's Corner: 21st Century Marketing and a Look Back? David H. Lefton Effectively marketing your law practice in the 21st century may be critical to your firm’s success.
Practice Management Solo, Small Firm And General Practice Division News: Division Meetings And Resources Learn more about the ABA Midyear Meeting, the Joint Spring Meeting with Group Legal Services Association, and the Division’s online resources.
