THE SOCIAL MEDIA STRATEGIST: Using Video to Connect with Your Target Audience

Cynthia Sharp

Welcome to The Social Media Strategist, our new column addressing the ways that solos and small firms can make the most of social media. Please let us know what you think of our column, and tell us if there are any topics you’d like us to address. You can e-mail us c/o Jeffrey Allen, Editor-in-Chief, or Cynthia Sharp.

Since the advent of motion picture cameras in the late nineteenth century, people have been enamored with big and little screens alike. As we all know, YouTube and the introduction of “phone cameras” have been the ultimate game changers, with more than 400 hours of content being uploaded onto YouTube each minute.

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