January 01, 2016 Feature

How to Stop Wasting Your Time When Networking

Esther Hyun

Successful networking is important to sole practitioners, aspiring partners, and job seekers. It is particularly important for solos because our livelihood depends on our ability to bring in business. When I started my own practice, I went to a lot of networking events. I would meet as many people as humanly possible, leave with a stack full of business cards, and send countless follow-up e-mails. Yet, there were times when I would end up empty-handed with nothing to show for all the networking I had done. I knew I needed help, so I started talking to other attorneys, particularly sole practitioners. I soon realized that many attorneys struggle with networking, but it was not for the lack of effort. Rather, the problem was a deficiency in planning, focus, or follow-up.

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