Successful networking is important to sole practitioners, aspiring partners, and job seekers. It is particularly important for solos because our livelihood depends on our ability to bring in business. When I started my own practice, I went to a lot of networking events. I would meet as many people as humanly possible, leave with a stack full of business cards, and send countless follow-up e-mails. Yet, there were times when I would end up empty-handed with nothing to show for all the networking I had done. I knew I needed help, so I started talking to other attorneys, particularly sole practitioners. I soon realized that many attorneys struggle with networking, but it was not for the lack of effort. Rather, the problem was a deficiency in planning, focus, or follow-up.
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