A (not so) long time ago, in a town far, far away (Princeton, New Jersey, to be specific), a young-at-heart and highly motivated attorney left the sheltered life of a law firm and struck out on his own, seeking fame and riches. Like most who went before him, he knew that attracting paying clients was the key to the aforesaid riches, if not necessarily the fame. So this attorney networked like crazy, gave talks on legal subjects before many groups, “did lunch” so many times his tailor was on speed dial, blogged frequently, and created a website that Google loved. In short, he developed a presence that quickly began to attract potential clients and developed a reputation that caused other attorneys to make referrals to him. A law practice was formed.
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