June 01, 2014

Innovative Marketing Tactics That Really Attract New Clients

Terrie S. Wheeler

In order to attract new clients, lawyers need to understand marketing. Lawyers quickly acknowledge marketing is not something they learned in law school and that “doing marketing” doesn’t come naturally to them. If lawyers are really honest with themselves, most engage in marketing activities because they feel they have to, not because they enjoy the process. The vast majority of lawyers I work with as a marketing consultant and coach simply want to do what they do best: practice law.

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