Maybe it’s because the holidays are different. Maybe it’s that people are afraid of losing business during the holiday season. Maybe it’s too much hooch in the eggnog. Whatever the cause, the holidays bring out some of the worst marketing mistakes I’ve ever seen.
Bad marketing isn’t just ineffective. It can actually do damage to your image, reputation, and cash flow. So, when it comes to holiday marketing, let me paraphrase the advice they gave little Ralphie in the movie A Christmas Story when he asked for an official Red Ryder, carbine action, two-hundred shot range-model air rifle: “Careful kid, or you’ll shoot your eye out.”