May 01, 2012

Want More Clients? Get Niche Picky

Jaimie B. Field

No longer can an attorney be “all things to all people.” The day of the general legal practitioner has long passed. The laws and legal system have become extremely complex; new legislation is constantly being passed effecting specific segments of the law. As a result, when we leave law school, we tend to become involved in specific practice areas: criminal law, insurance law, tax law, or family and matrimonial law, just to name a few.

Although becoming a practice-area specialist can result in acquiring legal matters, it is becoming harder and harder to obtain clients just because you have specialized. According to the ABA website, there are more than 25,000 members of the Labor and Employment Law Section. Competition for clients can be ferocious.

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