May 01, 2012

Techno Ethics: Anti-Social Networking

James Ellis Arden

Lawyers live with the dichotomous need to work and to advertise themselves at the same time. This task may be a little easier (and more fun) for attorneys who host websites and blogs or use social networks for marketing.

Attorneys began using the Internet for marketing by putting up static, “billboard” websites. Some went further, adding interactive communications upon realizing this would make it possible to sign up clients without even having to meet with them face-to-face. Some of those interactive web pages evolved into blogs. Finally, once lawyers realized “The Facebook” and its ilk offered us the most cost-effective means to reach the masses, we joined up just like normal people.

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