May 01, 2012

Social Media 101

Aaron W. Brooks

On December 9, 2010, Forbes ran an article tracing the origins of the term “social media,” finding that a handful of web pioneers lay claim to coining the phrase. Although a variety of sporadic uses can be found beginning as early as 1994, a reasoned argument can be made that the term was officially adopted in 1999 when Tina Sharkey, a former executive at iVillage and AOL, was able to register the domain name “” for $9.95. In April 2011 the website was sold for $3 million, demonstrating in part the amazing growth of this field during the intervening years.

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