May 01, 2012 Practice Management

Law Firm Marketing: What’s the ROI?

Christopher Petrini-Poli

Those experienced in utilizing a defined marketing strategy effectively understand that there is a way to track and quantify the dollars earmarked for law firm marketing, while others still view any monies allocated to these non-billable efforts as a “black hole.”

Overall, it is safe to say that law firms as a whole have taken a hard look at all operating expenditures over the past several years in order to keep pace with the changing economy. Yet, according to a study produced in the January 6, 2011, edition of the Law Society Gazette, 42 percent of law firms were planning on increasing the amount of spending on marketing in the coming year.

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