May 01, 2012 Intellectual Property Law

Internet-Related Trademark Infringement

Uli Widmaier

Trademark practitioners have received irate messages from clients about sponsored links on search engines that appeared in response to a search for the clients’ trademarks. The “culprits” are online advertising programs such as Google’s AdWords and similar programs by Yahoo! and Bing. The search engines sell keywords to customers and provide “sponsored links” to the customers’ websites in response to searches that include these keywords. The keywords are often trademarks belonging to competitors.

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