May 01, 2012

The Five Essential Rainmaking Tips

Dhenu Savla

All lawyers at some point in their careers will be responsible for rainmaking, as I quickly realized when I recently opened my own law practice. So what are some tried and tested strategies that bring in clients? I asked a few practitioners to gather the tips below.

Understand your business. Good rainmaking must start with an understanding of your business. The firm’s practice areas need to be well-defined. A basic structure needs to be in place, and there needs to be a plan that corresponds well with the goal of the firm. For example, is your aim to establish a high-volume practice? If so, perhaps reaching the masses is a great idea. Perhaps rainmaking should involve various forms of paid advertising. On the other hand, if you are in the business of doing appellate work, you will probably get most of your cases by referrals from other attorneys. Developing a great network of attorneys should be your number-one priority in this case.

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